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About Creators Wanted

Building the Workforce of Tomorrow

Manufacturers in the United States need to fill 4 million jobs by 2030, according to a workforce study by The Manufacturing Institute and Deloitte. More than half of those jobs could be left unfilled because of two issues: a skills gap and misperceptions about modern manufacturing.

Creators Wanted is the manufacturing industry’s largest campaign to build the workforce of tomorrow. The campaign is a joint effort of the National Association of Manufacturers and The Manufacturing Institute, the 501(c)(3) workforce development and education partner of the NAM.

By 2025, Creators Wanted Will:

  • Recruit 600,000 new workers;
  • Increase the number of students enrolling in technical and vocational schools or reskilling programs by 25%; and
  • Increase the positive perception of the industry among parents to 50% from 27%.

Proven, Data-Driven Tactics Are Driving Results

  • Creators Wanted Tour Live

Parent, teacher and student-endorsed traveling immersive experience, featuring manufacturing exhibits, demos, hands-on activities, mentorship and education and job resources to inspire, educate and empower a new generation of creators in the United States.

  • Targeted Workforce Solutions with MI Programs

The MI is a trusted adviser to manufacturers, equipping them with resources necessary to solve the industry’s toughest challenges to recruit, retain and train the workforce of the future. The MI has specialized and fully functional programs focusing on students, women, veterans, workers and underrepresented communities.

  • Tracking, Engaging and Recruiting via Digital Tools

Using the rallying opportunity of Creators Wanted Tour Live stops and the latest cutting-edge political campaign tactics, the campaign has amassed a significant network of students and career mentors who are regularly engaged through the use of online resources to sustain the effect of Creators Wanted in communities nationwide.

Immediate Impact:

  • In less than three months in 2021, the campaign’s online email network grew to more than 150,000 students and career mentors.
  • The digital and earned media stories of the campaign reached tens of millions of potential candidates.
  • A new Deloitte–MI study reports that positive perception of the industry among parents soared to 40%.