Thorlo, Inc. - Event
Note: This is an archived event from 2013. Looking for this year's events?
Our owner and CEO, Jim Throneburg, always remembers his father’s belief: “your life is worthwhile to the extent that you strive to become the acknowledged ‘best’ at something.” Jim and his father succeeded in doing just that: as contract knitters in the 1950s, ‘60s and ‘70s, long before the invention of the Thorlos brand, they earned a reputation for making the best high-quality socks for other well-known apparel brands. Their dream was to develop their own brand—the best-made product that people would value to the point of asking for it by name, and that would result in repeat sales and by word of mouth. In 1980, a few years after his father’s passing, Jim realized their dream when he invented Thorlos, originally conceived to be the most protective, sport-specific athletic sock. The Thorlos brand was so successful, and the company received so many letters and emails from satisfied consumers, health care and sports medicine professionals, that Jim realized people were getting more than the best athletic sock; they were getting something beyond socks – they were also getting foot protection, comfort and foot health benefits. Today our passion and purpose is to be the Caretaker of the World’s Feet. Our commitment to craftsmanship is of the utmost importance. We take pride in making the best products and we care about the people who wear them, as well as the people who make them. We believe this kind of culture and commitment cannot be reproduced in another country. The words “made with pride in the USA” are forever etched in our minds and in our hearts.For More Information